A first collaboration between lg2 and Pommes Qualité Québec
Montreal, January 24, 2020 - Pommes Qualité Québec, which brings together the Producteurs de pommes du Québec and the Association des emballeurs de pommes du Québec, has commissioned lg2 for its 2020 campaign. Broadcast on the web, social networks and television, the offensive aims to appeal to Quebecers about the quality of Quebec apples. With a touch of humor, the short vignettes highlight the significant contribution made by the province's growers, who put their heart and soul into their fruit.
Stéphanie Levasseur, President of Producteurs de pommes du Québec, says, "With our desire to support local products through creative strategies, lg2 was the perfect choice for this initiative. Our apples are of the highest quality, thanks to rigorous standards respected by growers who are dedicated to their products. We invite consumers to look for our logo in grocery stores," she adds.
"More than ever, we need to promote local producers and their quality products through effective campaigns that speak to Quebecers. Encouraging local producers is a socially responsible choice. We're very proud of this first collaboration to promote Pommes Qualité Québec," concludes Lysa Petraccone, Creative Director at lg2.
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