In this period of provincial elections, Les Producteurs de pommes du Québec, supported by the Table filière, would like to obtain a clear commitment from the future government regarding the implementation of an improved long-term funding program (2023-2029). This request, aimed at supporting the growth strategy of the Quebec apple industry, fits perfectly with the 2018-2025 Biofood Policy tabled by MAPAQ.
A worrying outlook
For several years, the market share of Quebec apples has stagnated at around 50%[1], which means that almost half the apples found in stores today are imported. Representatives of the trade banners confirmed that consumer demand for certain apple varieties produced in Quebec is steadily declining, and that there is an urgent need for producers to replace these with other, more popular Quebec varieties, or with new varieties.
As for our international competitors, they have already modernized their orchards to increase their profitability, and this is putting a lot of pressure on our local market. It is therefore important to act quickly to ensure the profitability of our local businesses.
Yes to orchard modernization!
In order to promote local food production for the benefit of consumers, and thus increase Quebec's food self-sufficiency, it is imperative that the next government invest in a program to support the development of apple-growing businesses, with the aim of increasing the area of orchards in Quebec, and not just for uprooting and replanting. The modernization of orchards towards management systems and varieties with greater commercial and cider-making potential, adapted to Quebec's climate and facilitating the adoption of sustainable practices, is a province-wide priority and a major issue for the future of the apple sector in Quebec.
"Production has been stagnant for several years. An investment of $30 million over 6 years would increase our market share to 70% of total in-store apple sales, and provide an additional $30 million in annual revenue for the local economy, for decades to come! [ 2] We're calling for a visionary plan, worthy of the Quebec apple: an iconic food, a source of national pride, supported by an industry that is pulling together to ensure its future. Apple growers have to wait 3 to 4 years to harvest the first apples; if we don't plant now, we won't harvest tomorrow," explains Éric Rochon, President of Producteurs de pommes du Québec and owner of Ferme Rochon et frères in Saint-Benoît de Mirabel.
[1] Nielsen market review, Quebec supermarket banner network
[2] Nielsen market review, Quebec supermarket banner network