Les Producteurs de pommes du Québec, Compagnie et cie and Médialliance are launching a new campaign entitled "Cuisine ta pomme" to promote year-round consumption of Quebec apples. The initiative highlights the versatility of this emblematic fruit by showcasing simple, local and tasty food combinations. Here's the secret revealed: a simple apple is all it takes to revive traditional recipes and breathe new life into them!
The campaign, broadcast on television and digital platforms, also captures consumers' attention at the time of purchase, with strategically placed posters in grocery stores and in-store radio ads.